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The term Business Intelligence (BI) refers to technologies for the collection and analysis of business information. The purpose of Business Intelligence is to support better business decision making.
Business Intelligence systems provide historical, current, and predictive views of business operations.
Often, when using Business Intelligence tools certain areas come to light that allow the business to see into areas that had previously been difficult to understand, especially from a sales and marketing point of view.
Business Intelligence can also help with staff productivity, parts of the business that is not performing so well, as well as profitable areas of the business that should be exploited more.