DIGITAL AUDITIS THAT COVER THE ENTIRETY OF THE DIGITAL MARKETING SPECTRUM

DO YOU NEED A COMPLETE DIGITAL MARKETING AUDIT, TO PREPARE FOR YOUR MARKETING STRATEGY?

Are you looking for a digital company that delivers you results with a maximum return on investment? Fed up with all the ‘experts’ and gurus, but nothing materialises? Want a digital audit that covers everything from your website, through to competitor spying and strategies?

A FULL DIGITAL AUDIT THAT COVERS THE ENTIRETY OF YOUR ONLINE PRESENCE

Analysis, Research, Planning, Tactics, Management and Sales Strategy
  • > Marketing Audits & Strategies
  • > Keyword Research and Analysis
  • > Digital Marketing Strategy
  • > Lead Management & Sales

WHAT IS A DIGITAL AUDIT?

A digital audit is a complete analysis of your digital presence

Why do I need a Digital Audit? Performing a comprehensive Digital Audit of your website is key to understanding your market, competitors and of course making sure your website is user friendly, working to optimum efficiency and optimised correctly for organic search, PPC and user experience across all browsers and devices.

DO I NEED A DIGITAL AUDIT?

If you are serious about driving business online, then yes

Yes, its like getting your car serviced but more comprehensive. A Digital Audit is fundamental to understanding how your website and digital marketing is performing, how it ranks for organic search, understanding your competitors, your pay per click campaigns, the type of users landing on your website, and analysing your website to see if it works across browsers and devices. In fact, the digital marketing industry and associated bodies states that each website should be audited at least once a year.

WHAT DOES A DIGITAL MARKETING AUDIT INCLUDE

From initial analysis, indepth research, to full blown strategy

For example, performance… waiting for a website to load, and if your site is taking too long then your potential visitors will lose patience and simply go to the next available site they see in the search engine listings. Not only that, but search engines rank slower websites lower than fast websites.

There is also the aspect of your site architecture, including its vertical depth (how many levels it has in regard  to category link levels) as well as its horizontal breadth of categories on each level. The site architecture includes important elements which involved technical, functional and aesthetic functionality.  

We analysis over 200 elements, and it takes three full days to complete. 

Quick Overview

Check indexed pages
Review organic landing pages
Search for branded terms
Check Google’s cache for key pages
Mobile search for brand

Duplicate Issues

One URL for each piece of content
check for duplicate content
Sub-domain duplicate content
Check for a secure version of the site
Check sites owned by the company
Check for “print” pages

Technical issues

Proper use of 301s
Redirects point to the final URL
Use of JavaScript
Use of iFrames / frames
Check for errors in Google Console
Canonical version of the site

On Page SEO

Title tags optimised
CTR optimized metas
Check missing titles and metas
On-page content includes keywords
The keyword is in the H1 tag
Images alt text are optimised
URLs are descriptive and optimized

Indexation

Check the robots.txt
Check for 4xx errors and 5xx errors
Sitemaps are in the robots.txt file
Sitemaps submitted to Google/Bing
Check pages for robots noindex tag

Site Speed

Review page load time for key pages
Make sure compression is enabled
Enable caching
Optimize your images for the web
Minify your CSS/JS/HTML
Optimize your images for the web

Optimise Content

Homepage optimised
Landing pages are optimised
Site contains real content
Proper keyword targeting
Keyword cannibalization
Content to help users convert
Content formatting
Good headlines on blog posts

Architecture & Linking

Number of links on a page
Vertical linking structures in place
Links are in content
Footer links
Good internal anchor text
Check for broken links

Mobile

Review the mobile experience
Analytics set up for mobile content
Ensure mobile redirects do not exist
Mobile / desktop site has markup

WHAT NEXT?

INTERESTED?

Contact us today for a comprehensive digital solution
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