Are you looking for a return on investment from your marketing budget? Fed up with all the ‘experts’ and gurus, but nothing ever materialises? Then you need to start with a digital audit that covers everything from your website, through to competitor spying and strategies.
Why do I need a Digital Audit? Performing a comprehensive Digital Audit of your website is key to understanding your market, competitors and of course making sure your website is user friendly, working to optimum efficiency and optimised correctly for organic search, PPC and user experience across all browsers and devices.
Yes, its like getting your car serviced but more comprehensive. A Digital Audit is fundamental to understanding how your website and digital marketing is performing, how it ranks for organic search, understanding your competitors, your pay per click campaigns, the type of users landing on your website, and analysing your website to see if it works across browsers and devices. In fact, the digital marketing industry and associated bodies states that each website should be audited at least once a year.
For example, performance… waiting for a website to load, and if your site is taking too long then your potential visitors will lose patience and simply go to the next available site they see in the search engine listings. Not only that, but search engines rank slower websites lower than fast websites.
There is also the aspect of your site architecture, including its vertical depth (how many levels it has in regard to category link levels) as well as its horizontal breadth of categories on each level. The site architecture includes important elements which involved technical, functional and aesthetic functionality.
We analysis over 200 elements, and it takes three full days to complete.
If you would like an in-depth digital audit, covering everything from your website, target audience, keywords, links and technical elements, then you have come to the right place. Contact us below for a non-obligation quote.