Digital marketing is one of the most useful marketing tools available to small businesses: it is a cost-effective way of ensuring that you are noticed in the online world. You may assume that digital marketing can only be used to boost the visibility of your main website, but this isn’t the case: it can be applied to every single aspect of your digital presence. Every website and web-page that your business maintains needs to be optimised if you wish to successfully raise brand awareness among prospective customers. But which areas can digital marketing help with, when applying digital marketing beyond your main website?
Digital marketing and optimisation should be applied to your business’s social media pages and blog (especially if it is separate from your main website). This ensures that your business will be visible to demographics who may not have cause to visit your site at the moment but who may be interested in your business’s outlook and brand persona. Utilising search engine optimisation in conjunction with the more informal side of your online presence is a very effective way to reach out potential customers and build a strong bond between them and your brand before they need to purchase anything from you.
If you are on any websites designed to facilitate business-to-business communication, it may also be advisable to apply optimisation techniques here. This will give you the best chance of attracting businesses who might be interested in working in tandem with you or pooling resources.
However, paying a digital marketing agency to carry out search engine optimisation across such a broad range of sites and web-pages may prove to be too expensive in the long run, especially if you run a small business or a start-up. That’s why we believe in an alternative solution whereby we take a staged approach, as our existing clients already know, this solution is both more cost-effective and more empowering for your business in the long term.
If you’d like to learn more about applying digital marketing to your business’s different web pages and sites, contact us.