OBJECTIVES

– Establish a dominant online presence
– Web Development
– Landing Pages
– Create PPC campaign
– Achieve organic results
– Lower marketing costs – Offline to Online
– Drive brokerage boat sales
– Create an online marine community
– Create magazine
– Brand awareness – quality and price

YoY RESULTS

– Spend down from 10% to 5%
– Yachting Sales Awards
– Strategy / YoY
– Lead Generation 233%
– Sales up 23%
– ROI 5,316%

ClientFairline
SectorMarine
SkillsMarketing

Outstanding results – no ordinary marketing agency. A lot has changed since Quad started our digital marketing, however we were early in implementing our Internet strategies in 1997, and this won it for us during a testing time for the company.

We are in a very competitive market, so it’s imperative that if someone is looking to purchase a yacht that they find us first. We needed to build the Fairline brand with the term of ‘quality’. It wasn’t just about being number one on Google, it was about making sure people knew that our brand was quality, whilst still being better value.

I should say, that without Quad’s influence at the time we wouldn’t have been able to achieve our targets. So yes, we would recommend them to any other business looking to expand their reach online and drive sales.

Paul Webb – Director of Sales

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