OBJECTIVES

– Establish a dominant online presence
– Create PPC campaign
– Achieve organic results
– Lower marketing costs – Offline to Online
– Drive brokerage boat sales
– Create an online marine community
– Create magazine
– Brand awareness – quality and price

RESULTS

– Spend reduction down from 10% to 5%
– Increase new sales revenue by 51%
– Competitor closures in competitive areas
– Strong sales – 60,000 sqf factory
– Yachting award – top 3 years running
– Established quality brand

ClientFairline
SectorMarine
SkillsMarketing, Development
GrowthUp 51% in first year
AwardsSales of the year award
SpendDown 5%

Outstanding results. A lot has changed since SEO Organic started our digital marketing, however we were early in implementing our Internet strategies in 1997, and this won it for us during a testing time for the company. We are in a very competitive market, so it’s imperative that if someone is looking to purchase a super-yacht that they find us first. We needed to build the Fairline brand with the term of ‘quality’. It wasn’t just about being number one on Google, it was about making sure people knew that our brand was higher quality than our competitors, whilst still being better value.

I should say, that without SEO Organic’s influence at the time we wouldn’t have been able to achieve our targets. So yes, we would recommend SEO Organic to any other business looking to expand their reach online and drive sales.

Paul Webb – Director of Sales