Infographics are exactly that, information designed in graphic form. They are graphic visual representations of information intended to present information clearly in picture form. They entice the viewer to take in the information, instead of bypassing normal text.
Graphics have progressed over the years for communication, have helped many business get their message out, which sometimes can be a little boring to the average person, enable the business message to be spread virally.
Infographics have been around for some time, recently the upsurge in the number of free programs have made the formation of graphics available to a large area of the population. Infographics are commonly used to show the weather, as well as maps, site plans, and graphs for summaries of data. Social media sites have also allowed for individual infographics to be spread among many people around the world.
Maps use infographic techniques in a variety of way, such as the conceptual layout of the transport network and local landmarks. Public transportation maps such as those for the London Underground are well-known infographics. Infographics are powerful marketing tools for search engine optimisation, research shows that people are ten times likely to purchase a product if they have seen an image than products in only text format.
The reason why graphics are so important in marketing your business is that it can increase traffic to your website. More website traffic usually means more sales and leads for your online business. The information which you post on other websites, social media platforms and various blogs and directories will help convert traffic into revenue.
There are many tools online available to create graphics whoever, it is important to create an eye catching graphic that interacts with the user, otherwise you have wasted your time. As part of our digital campaigns, we produce creative infographics to be able to market your products and brand in the best possible way.