Inbound content marketing (sometimes called link building or outreach) is the implementation of content either on other websites and blogs, or press releases and social media, that point directly to your website.
Inbound content marketing is a key component of your digital marketing campaign and is a huge contributor to the success of organic search engine rankings, accounting for around 22% of all digital marketing techniques.
There are e-commerce websites that ignore content marketing and focus on pay-per-click, while most will combine the use of inbound content marketing with their digital marketing strategy.
Does it matter where I place my content? This depends what you want to achieve from your articles, do you want to drive traffic from your article back to your website, or is the content to help with your rankings? I want both of course I hear you say, and yes that makes sense however, not everyone has the budget for high traffic, high authority blogs and websites.
If you are looking to gain trust and authority, and don’t have thousands a month to spend on content providers, world leading blogs, and PR outlets then you should think about placing your content on small good quality blogs.
Many digital marketers say to make contact with other outreach bloggers who will write articles about your business… STOP! Lets get back to reality a moment, will bloggers really write about my business? Nope! Not unless you pay them a hefty fee.
Ok, what about following what Google says and allow users to share my content freely? Well, think about this, do you browse the web sharing business content? No of course not. Sorry, its not going to happen that way anytime fast and lets face it, you want your business making money online fast, not next year.
We don’t buy links and we don’t create private block network links in order to trick the search engines, that is a sure way to get your website penalised. We create journalistic content and place it on blogs so that other users can read it and gain knowledge about your business, like the media creates news about daily events, we create news about your business that’s interesting. This is the natural and most safest way to create long term organic search results from the major search engines.
So how does that leave the average business on a small budget? Yep, placing content on small, but high authority blogs so that when your rankings get higher in the search engines, you will start to get more customers to your website. Make use of your social media, get your family and friends to share the content too.
Remember, don’t create content that’s all about you and your businesses, it doesn’t sell. What you want to talk about is something interesting, and then bring in your subject half way through the sales pitch…