The term “International Marketing” can be daunting for some, especially when it has not been done before however there is so much untapped potential just waiting and if you have done your market research to understand that this is a viable opportunity for your business then it is time to also ensure you are marketing your products and services in the best possible way to make an impact in these new markets. Even looking at how we market to other English speaking countries can vastly differ to how we market within the United Kingdom. It is essential that you are guided and supported with an agency whom have already successfully done this for other companies and have the experience of getting the most out of your international marketing strategy.
When looking at your International marketing campaign we will take all aspects into consideration and provide a detailed breakdown of what we will be doing to achieve the results that you require. This will include looking into all technical aspects of your multilingual site pages (if already translated) or advising firstly on a keyword analysis and strategy at the very early stages if you are just deciding to market into a couple of different countries but do not necessary have translations completed on those sites.
You can be rest assured that we can provide professional and unbiased advice – we also have many good links with professional translators whom we can recommend for full website translation / optimisation whom work with us also on some of our campaigns.
As with any form of digital marketing, there are many techniques and strategies for ranking your company on Google and other foreign search engines. We can ensure that we have the “in-house” native talent whom have a knowledge and expertise of particular “in country” languages to assist with your campaigns.
To be Global or not to be – that is the question? If you have identified growth markets in other countries for your products then speaking to consumers in their own language in that target country and marketing to those consumers is your most powerful weapon for success. With over 62% of consumers buying products only in their own language with International Digital Marketing you will be able to capture this market.
At The Quad Group we will work with you closely to formulate a strategy for your international marketing goals and assist your company in achieving them. Fancy a discussion? Why not speak to Kirsty our in-house expert on international marketing and let her explain how we can assist your company.