A blend of technical optimisation, coupled with masses of intelligent thought provoking and relevant content will only get you so far down the line. The next stage is to ensure you are investing your time and energies into an exquisite blogger outreach strategy.
Firstly, let’s get down to the basics why this is important to not only a large business trying to build brand awareness but also to a small local business. If you are getting your business noticed and therefore your brand essentially noticed on an industry guru read blog which thousands of people digest and look at daily, then you are opening yourself and your brand up to so much more. Not only are people going to remember this, they are going to interact and also become potential customers or word of mouth recommenders to others. For example: (speaking to a friend) “Oh yes, actually there is a company that I see on one of my favourite blogs that could help with that, their name is…”
Secondly, if you are looking to reduce cost of placing paid content, then “pack that punch” (so to speak!) on influential blogs are a way to go, not only do they provide a great high quality backlink to your site but aid with brand awareness. In addition to this, this is also a win / win situation for Google who will rank your site and treat it a lot better.
Once you have researched and identified that crucial and golden hot list of influential bloggers that you would like to get your company recognised with, remember it is all about building a relationship with them – it is not about just asking plainly to get on their blog. Think creatively, get interactive, re-share their tweets, comment on FB or other social networking sites etc. The more exciting and attractive you make your business to the blogger, the more engaged they will become and be more likely to share with others and speak recommend!
Not only are good relationships with bloggers in your field that you are targeting necessary, they can also produce extremely high quality content which is fundamentally the bread and butter of digital marketing strategies for any business looking to build awareness online. We are always mentioning how content is king for digital marketing however more than ever where we place that rich content and channel it is extremely important.
We have assisted many other agencies and clients with outreach campaigns. If you would like to find out more on how we can assist you with outreach campaigns then please feel free to contact us for a friendly chat.