How transparent is your digital marketing agency?

Most Digital Agencies worth talking too will provide comprehensive reporting to their clients. We go the extra step for complete transparency by providing our clients with their own login area to our platforms. This not only ensures that you know exactly the details of your campaign, but it also gives you the assurance that we are working 24/7 to guarantee a strong and successful campaign.

Our systems show exclusive reports and competitors rankings, comprehensive audits, keywords and search phrases and a whole lot more. All our reporting features are in real time, so you know exactly how your digital marketing campaign is performing.

However, there is an ongoing outstanding discussion taking place regarding the topic of providing clients with ranking reports. Inevitably, there are arguments for both sides of the debate.

We believe that because the digital marketing industry has had some bad press, we prefer to be completely transparent to prove that we are doing the job efficiently for our clients. We need to give our clients the confidence and trust in us to guarantee the successful performance of their website. We can also provide a keyword ranking report to show that the rankings have improved for X number of keywords over time or since the campaign started. 

Google tends to personalise the results based on many factors including location, previous searches and clicks, web history, social metrics and so much more. Therefore, showing clients a ranking report doesn’t necessarily explain what the real searcher sees. Google provides their own ranking reports within (Google Console) Google Webmaster Tools and Google Analytics.

At The Quad Group we provide comprehensive ranking reports to all our clients on a weekly to monthly basis through email communication in case you don’t have the time to use our login area. The reports detail rankings on different search engines, keyword performance, analytics and demographics. If you have any questions or need us to explain anything, we are more than happy to help.


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