Search Engine Optimisation

What is optimisation?

What is the first thing you think of when you want to search or buy something? “Google” and it has been widely researched that 85% of users start with a “Google” search. It’s imperative to obtain a high ranking organic position in the search engines to give your business an advantage over your competitors.

But it is not all about ranking number one, those days have long gone. Today, it is about a balanced approach across the whole digital marketing spectrum, which includes: promoting your website, social media, writing content as well as on other websites to drive traffic back to your website, creating competitions to gain user engagement, writing press releases, and making sure those visitors to your site are relevant to your business. After all, you want people who are going to buy your products or services.

The UK is one of the leading digital economies in the world, and the market is increasing by £10 billion a year. Search Engine Optimisation is a fundamental element to making sure your business succeeds online. Just think of this: Your website is open seven days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do. It is supposed to pull in sales and leads like clockwork, does it? Your website is your ‘perfect employee’, multi-tasking effectively, tackling thousands of prospects at once, and only limited by what you invest. Whether that is your own time, or ours, it has to be done.

WHAT IS OPTIMISATION?

Search engine optimisation is the process that changes the ranking of a web page in a search engine’s organic results. It is well known that the higher ranked on the search results page you are, the more visitors it will receive from search engine users.

Search engine optimisation may target different kinds of search, including image search, local search, video search, academic search, news search, voice search and industry-specific search engines.

As an Internet marketing strategy, search engine optimisation processes how search engine algorithms work, what users search for in the industry and which search engines are preferred by their targeted audience. Extensive Keyword Research and Competitor Analysis is usually undertaken to form a basis of how to implement a SEO strategy.

Website search engine optimisation services usually include the following, but are not limited to this, we employ 147 different techniques;

Optimise Tags

We will add/clean up your meta tags and descriptions

Redirect 404 errors and fix any broken links

Identify, remove any non-relevant external links

Increase exposure with XML & HTML site-maps

Comply with W3C standards and fix errors

Add social media meta tags and information

Content Marketing

Professionally written articles for your industry and area

A range of specific directory citation options

Press releases that can increase your reputation

Social media campaigns

Optimise Content

Write optimised content, and also raise internal linking

Remove duplicate content that harm your rankings

Optimise website images

Integrate a blog and link it with the homepage

Check the location of your web hosting

Search engine marketing for “off-page” content

International

Blog comments in your business sector

Languages available, written by qualified native translators

Provide link building services to increase rankings

Word of mouth marketing